I am an avid Twitter user.  I look at pictures, I watch videos, I ask questions, I answer questions and I promote my services and the services of others. I find out what’s happening in the news, on the roads, with the weather and I try and share information about what I’m generally spotting out and about too.

I’d like to think that I’m generally quite a giving, sharing, humorous person to Tweet with, who adds some value here and there…and perhaps a little daftness at other times!

But perhaps you might need to check that for yourself – @juliedonaldson.

I mention this because while I like reading and sharing interesting blogs, research and statistics, there are some posts that have made me stop in my tracks and proceed no further.  I cannot bear to watch it, never mind share it. And this is exactly what happened to me very recently.

As a creator of audio/visual content I’m always interested to find out the latest statistics about why using it can help your online footprint, and ultimately your business. As a radio presenter and producer of over 20 years, it is the audio that becomes my passion and interest.

I want audio to be the best it can possibly be; I want the voices to be clear and the message to get through. What I don’t want is to have zappy, flashy, impressive visuals that are accompanied by audio that sounds like it’s been recorded in the toilet with a toy microphone, or where the voiceover sounds like they’ve been shouting from the next room.

In a rather ironic twist, the tweet I mentioned earlier contained a link to an animation that looked ever so swish and was all about trying to get and keep your audience engaged. Yet because their voiceover sounded like a toy mic recording in a toilet, it was an instant switch off.

So of course visuals are important. But so is the sound!

Imagine trying to listen to a radio debate where everyone sounded like they were speaking from the other side of the room to the microphone? Imagine listening to your favourite song where the sound was muffled or hissy? Imagine phoning a company and getting a recorded message that was so quiet, it was a strain to listen to? How long would you continue listening?

Like I say, throw yourself into the visuals for your business, they’re important, they’re eye-catching and they can be engaging…just don’t forget the quality of your sound!

How important is the audio/sound to you?

Posted on March 19th 2015

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